What are the most popular ad banner formats? For mobile and desktop. – Eskimi

Eskimi DSP supports many different banner sizes, so it sometimes can look like a challenge to decide which ones to choose.

For MOBILE you can choose:

320x480

300x250

300x600

250x250

200x200

300x100

468x60

320x50

300x50

These above are the most popular banner dimensions (px) in all our exchanges, so you can choose these and you will never miss.

max size 150kb

For DESKTOP you can choose:

300x250

728x90

250x250

300x600

160x600

120x600

336x280

970x90

These above are the most popular banner dimensions (px) in all our exchanges, so you can choose these and you will never miss.

max size 150kb

NATIVE ads - must-have.

Native ads - are based on flexible components that are inserted into different layouts, depending on the type of device the ad is served, how the content on the page appears, and more.

What should be prepared in order to launch a native ad campaign?

Icon 128x128px (app/product icon)

Main image 1200x627px; 600x600px

Title (product or service) 25 symbols*

Description (advertising text) 90 symbols*

CTA (described call-to-action for the destination) 15 symbols*

Advertiser (name of the advertiser) 25 symbols*

* - including the spaces between letters

If you need some custom format or your creative team has an idea to implement - contact us and we’ll surely find the best solution.

Related articles