Richmedia (RM) specs for partners

Must be full SSL compliant.

Add brand name and logo (write and attach).

Add brand category (bank, FMCG, telcos).

Banner size: 300x250 and 320x480 a must and best for delivery.

Detailed idea - banner spec., flow from beginning to end, including all details where, when, what click-to-action texts, what when happens. Really detailed, frame-by-frame, step-by-step.

RM main HTML file has to have a campaign landing page (click URL):

• RM banner has to have ClickTag, one of {CLICK_URL}, {CLICK_URL_ENC}, {CLICK_URL_ASYNC} macros.
• It could be placed like this: {CLICK_URL}https://landingpage.com.
• Click tag has to be inserted in the main RM creative file (HTML5 - index.html file; JavaScript - main JS tag).

All creatives must open in new windows. The target window for the click-through URL must be set to "_blank" so the click-through will open in a new window. Do not leave the target statement undeclared.

Ads must remain static after 30 seconds.

Creatives may not exceed a 150K initial load. The total download cannot exceed 5MB.

RM banner code has to be valid, pass JS validator, and no errors in the console.

Optional:

• RM events tracking in the banner. Suggested: start / finish/.
• Developer needs to install events tracking (i.e. <script type="text/javascript"> var track = new Image(); track.src="{EVENT_URL}start"; </script> ).

     Notes:

• Tags must be sent on plain text files. No copy-paste from email, spreadsheet files, etc.
• The maximum frame rate for video campaigns 30FPS and 60s length.
• Try to keep it simple and that user had to do only 1 thing (scratch and click, break the glass and click) and then he is suggested to click (to have good CTR).
• In the first frame, we ASK user very clearly to do what we expect from the user (Scratch and find out, shake and get, etc) in the second/last frame we also ask the user to do what we expect from the user (now click and receive a bonus; etc).
• In all steps users have to know instantly what he needs to do - so we put clear/catchy call-to-action texts.