Richmedia (RM) specs for partners – Eskimi

Must be full SSL compliant.

Add brand name and logo (write and attach).

Add brand category (bank, FMCG, telcos).

Banner size: 300x250 and 320x480 a must and best for delivery.

Detailed idea - banner spec., flow from beginning to end, including all details where, when, what click-to-action texts, what when happens. Really detailed, frame-by-frame, step-by-step.

RM main HTML file has to have a campaign landing page (click URL):

RM banner has to have ClickTag, one of {CLICK_URL}, {CLICK_URL_ENC}, {CLICK_URL_ASYNC} macros.
It could be placed like this: {CLICK_URL}https://landingpage.com.
Click tag has to be inserted in the main RM creative file (HTML5 - index.html file; JavaScript - main JS tag).

For Google Web Designer requirements. Please read this article: Google Web Designer banner creation

All creatives must open in new windows. The target window for the click-through URL must be set to "_blank" so the click-through will open in a new window. Do not leave the target statement undeclared.

Ads must remain static after 30 seconds.

Creatives may not exceed a 150K initial load. The total download cannot exceed 5MB.

RM banner code has to be valid, pass JS validator, and no errors in the console.

Optional:

RM events tracking in the banner. Suggested: start / finish/.
Developer needs to install events tracking (i.e. <script type="text/javascript"> var track = new Image(); track.src="{EVENT_URL}start"; </script> ).

Notes:

Tags must be sent on plain text files. No copy-paste from email, spreadsheet files, etc.
The maximum frame rate for video campaigns 30FPS and 60s length.
Try to keep it simple and that user had to do only 1 thing (scratch and click, break the glass and click) and then he is suggested to click (to have good CTR).
In the first frame, we ASK user very clearly to do what we expect from the user (Scratch and find out, shake and get, etc) in the second/last frame we also ask the user to do what we expect from the user (now click and receive a bonus; etc).
In all steps users have to know instantly what he needs to do - so we put clear/catchy call-to-action texts.

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